Yesterday, Rigathi Gachagua drew parallels between the “Hustler” and “Singapore” narratives, describing them as political strategies deployed by President William Ruto to appeal to different communities in different times.
According to Gachagua, the ‘Hustler’ narrative was crafted to win over the Kikuyu community, tapping into their affinity for business and wealth accumulation. In contrast, the ‘Singapore’ narrative targets the Luo community, leveraging their appreciation for a refined and aspirational lifestyle.
Gachagua said, “This man is a conman – the greatest conman on the planet. He has now shifted his focus to Luo Nyanza with his new ‘Singapore’ slogan. He understands that the Luo community values a great lifestyle, and the ‘Singapore’ message is designed to appeal to that.”
Responding to the criticism, President Ruto has defended his ‘Singapore’ vision, asserting that those questioning his intentions are individuals who “failed to deliver any services during their time in office.” Ruto added that the United Opposition team merely chants “Ruto Must Go” without offering any concrete solutions for the people of Kenya.
This exchange highlights the contrasting narratives shaping Kenya’s political discourse, as leaders target different communities with messages crafted to resonate culturally and economically.
Rigathi Gachagua explains hustlers and Singapore narratives.
Hustler was used to con Kikuyus because of our business minds
Singapore narrative is being used to con Luos because of their classy lifestyle pic.twitter.com/mJmwFqHrVK— Jame (@Cjamehk) January 3, 2026