The Kenya Revenue Authority (KRA) has announced plans to undergo a major rebranding exercise, changing its name to the Kenya Revenue Service (KRS) at an estimated cost of Sh1.7 billion.
The move, officials say, is aimed at modernizing the agency’s image, improving public perception, and enhancing taxpayer compliance across the country.
According to KRA, the rebranding will involve a complete overhaul of its corporate identity, including new logos, signage, staff uniforms, official documents, and digital platforms. The agency stated that the shift to KRS is designed to project a more service-oriented image rather than the traditional perception of KRA as purely a tax-collecting body.
“This exercise is not just cosmetic. It is about reshaping the way Kenyans interact with the tax authority and improving trust and efficiency in our operations,” a senior KRA official said.
The Ksh 1.7 billion budget for the rebranding has drawn mixed reactions from the public, with some questioning the high cost at a time when government resources are under pressure, while others see it as a strategic investment in improving compliance and service delivery.
KRA has assured taxpayers that the rebranding will be accompanied by improved systems, faster service, and a stronger focus on transparency, aiming to make tax administration more accessible and citizen-friendly under the new Kenya Revenue Service identity.